Last time I discussed a misguided attempt at addressing trolls and fake logo finds, a product of its time, but not a good look when you think about it. So today I'm gonna go over something that also aged considerably. Scary logos. As I had talked about before, I was on the CLG Wiki, this was back when certain details were not only present, but considered mandatory. These two things were cheesy factors and scare factors.
Wanna know why scary logo brats are a thing? That kind of behavior has been normalized by the wiki for years. Now, you may think these make perfect sense, but when you think about it the arguments fall flat. A logo being scary is subjective, some may be sensitive to loud noises or certain visuals. Even cheesiness, where people play amateur logo critic with various company logos. It wasn't until years after on AVID that this was replaced in favor of animation types, choppy animation can be considered camera controlled animation for instance.
Sorry I just wanted to vent, of all things to word off anyone coming into the community for the first time.
If you find certain logos scary, that's your deal, but there's a problem when that subjective feeling is treated objectively by multiple people, thus giving a whole bunch of logos an unfair reputation that has persisted for years, and may still be so in certain sectors.
Now, as indicated in the last part I'm focusing on videos by one of the now defunct Closing Logo Group bureaucrats, so he would either embody the views of the wiki or has a big enough voice to sway others, whether intentionally or not.
And before I get into the video I wanna make something clear. I may be critical, I may mock some aspects, but that doesn't mean I hate the videos. I want them to be preserved and I'm just speaking out of angst that it may not be possible now. Also this analysis will be a little bit different, because rather than focusing directly on the content of the video, I'm gonna take a look at the spots and give you my opinion, unless I need to address something he said.
Top 10 Scary Logos
After a content warning that is funny in hindsight, Stephen delivers an opening statement that reflects what led me into sticking with the logo community, that logos are a good avenue to get creative, that they can give a company an identity beyond a mere name. He then goes into the prospect of scary logos, and he's not necessarily out of line with his explanation, that a bad identity could put people off, though this is subjective, it may not work for you but it can work for everyone else.
Now, he also makes a point that he made this list because of the lack of videos like it, but i was able to remember at least two lists like it, one that is floating around somewhere, the other being made by someone who was once the head honcho of YouTube commentaries: https://www.youtube.com/watch?v=ZLAe0mBDDJ4
Either he didn't look that hard or he felt those didn't count for some reason. He would then disqualify such classics as the Viacom V of Doom and the Screen Gems S from Hell, well good, I don't have to hear the familiar suspects, hold that thought.
10: Prism Entertainment
Basically considers the first half to be creepy, and his attitude on it reflects on the initial page read for it. He considers the first half to be pointless, only to mention that it is omitted on laserdisc releases put out by the company. So basically, the first half was used to represent its VHS releases.
Anyways, the logo was more or less made to flex the maker's technical prowess. The logo was designed by Ed Kramer, who was behind a number of notable logos. Ever since he revealed himself as the creator, people had become a lot kinder to the logo and consider it to be well made for the time.
Stephen would claim the logo sucks, which, that's your opinion, and you're just upset you didn't figure it out.
9: Stretch Films
The Courage the Cowardly Dog footage was a dead giveaway. I get why he has it here, because as a kid, honestly it was kinda creepy. Takes me back to when I lived in my old house and watched TV up in the attic. What made it stick out was the fact that it appeared Straight Outta Nowhere, good for a laugh, and after a few seconds of silence, and I was a wee lad back then.
Of course given what kind of show Courage the Cowardly Dog is, it makes perfect sense for this logo to appear at the end, the show has almost every kind of creepy attached to it, unsettling, slow build up, the sense that something is seriously wrong... and I wouldn't want it any other way.
Before we move on I wanna say one more thing about the company. Remember the banana man variation of the logo? I remember seeing it on TV time ago, and to my shock the logo would become more elusive over the years, no one managed to get an upload of the logo on YouTube until time later. Hits different when you managed to witness a hard to find logo, then see it come back again.
8: Children's Television Workshop (worm/snake/whatever it was)
Back in the old days it seemed Children's Television Workshop could never catch a break. They stray from the sugary sweet path and all hell breaks loose.
Either I'm too old, or it's hard to sell me on this. It really feels like he's reaching to justify this logo being here, like if you think the logo is scary that's fine, but when it comes to explaining why, less is more. The logo being blocky, it's more or less just a sign of the times, honestly think it really suits the decade it came out, the 70s. The theme isn't even that scary, it's somber, S-O-M-BRRRRRRR. And you know it's personal if he doesn't even bring up the alternate theme that was used on its appearance at the end of Christmas on Sesame Street.
Though I'm more upset that there are scarier public television logos out there, and I don't mean WGBH, I mean this.
See?7: Sunbow Productions
One thing I wanna point out is Stephen's account on how he came across this logo, and got into logo culture in general. YouTube, hell video hosting sites in general, are a gateway for people who want to get into certain niches, including logos. You got to see uploads across various sites, YouTube, Dailymotion, Veoh may it rest in peace, Live Video if you even remember that and Google Video according to Stephen, to how he discovered this one.
He does address the burning questions one would have when discussing this logo, and I can understand where he's coming from... but to me it feels like the company was backed into a corner on some things. Firstly the animation and sound design. It could be possible the company had to deal with a low budget, they were working on their first series at the time, and what was that series you ask? The Great Space Coaster, a testament to 80s music culture and one that tries to jump out at you. Much like how Stretch Films' logo suited Courage the Cowardly Dog, I'd say the Sunbow logo suited The Great Space Coaster.
Whether it be a stylistic choice or built on a low budget, it is what it is.
6: Oz Film Company
This would be the part where I'd just laugh at the prospect of someone laughing at a human face, but I get certain aspects work against it. Not counting the more commonly known upload that had a dramatic soundtrack included, if the logo plays in dead silence it can make the logo feel suspenseful, especially for how long it goes on.
But I gotta say, old film look? This logo was made literally 100 years ago, going off the initial year it was uploaded... which he does bring up, so I'll chalk the comment up to a poor explanation. It's kinda sad this logo was considered to be scary, because in some ways it was quite revolutionary. It is one of the few vintage film logos to have some form of motion, most you got otherwise was the second Solax logo (later to be discovered), the first Goldwyn films logo and Germany's own Decla Film. I love the tricks they used, having Princess Ozma wear black clothing against a black background, the dark color sceheme not being easily caught on prints.
So there's an explanation, but no shame if you found it scary, whether silent or having a more dramatic score in the background on certain colorized prints, can't convince anyone else otherwise.
5: Renaissance Pictures
No comment. Given that Sam Raomi didn't work exclusively on horror movies, to wit, Renaissance handled shows like Xena: Warrior Princess and Hercules: The Legendary Journeys, corny shows for sure, which would undercut the logo's tense nature.
By this point, I wanna bring up that a lot of people love this video, whether it be for its comedic factor or coming out at the right time. For the latter half the comedic elements are starting to show, and I'm not gonna nitpick these unless I have to.
What this second amounts to is lashing out at the overall direction of the logo and how it scares people. Which once more, fair enough, I get where people are coming from on it, but there is a bright side. It's the kind of logo you can never forget, it sticks with you for better or worse, you know it's a Raimi production when you see it. I've always been curious to the story behind this logo, and after many years of it just languishing on, the most anyone was able to find is the reference for the painting at the start; Raphael's "Head of a Youth", thank you AVID.
4: Asymmetrical Productions
Hearing Stephen talk about this, one can easily see the influence he had back then, complaints he made would persist on discussions of logos, lest it was the other way around, plot thickens; eggs are metrical are the magic words here. Hearing him get flustered over the logo's nature... I mean it's funny, and he could just be amping it up for comedic effect, why overanalyze something that was not made to be taken entirely seriously?
Of course regarding this logo, it's David Lynch, how much of his work have you seen? Sure he's not a horror guy, but he is a weird and shocking one, and that is on full display for his vanity cards. Of course he wanted it this way. But good on you for making it humorous at least.
3: 3-G Home Video
I'm just gonna say it outright, this portion aged poorly. For context, the 3-G Home Video logo was infamous for its loud volume, based on a poor quality upload posted years ago. Because of the nature of the company, a public domain distributor, it was hard to confirm if the logo's rep was justified. It wasn't until years later that a cleaner upload surfaced that rehabilitated the logo's reputation. So it's kinda awkward now to go back to a video back when the logo's rep was what it was, but hey, it represented the times and provided a good idea to what things were like.
Maybe Stephen can save this with a funny reaction? Oh shit he did. While, once more, it's funny how most of his reactions aged poorly based on new info coming out on the logo, it's saved by some good joke deliveries, and you could argue his anger works as a joke on its own too.
2: Films Incorporated
Poor quality uploads can't save this logo. Got little to say in defense of this logo, aside from one thing. Stephen bring up how this logo predated student films and that they would get scared when they saw it. Well, allow me to get personal. In the fifth grade, we were shown the 1981 TV movie The Wave, and this logo appeared at the start. I honestly wasn't scared or aware this was the logo I saw. For a time I thought the company was just called A Films Incorporated or something like that.
Also funny thing about Films Incorporated and how I came across its article when I did. Its crazy how much information on the company had come out since, from appearances to older logos to a concrete company history.
1: Klasky-Csupo
A little side-note, wouldn't you know it another one, the ensuing coverage has often been considered the apex of the entire video, one of the few scenes people remember from this video, even those outside of the logo community. So I'm gonna try to not be too harsh here, mostly because I can kinda relate. Klasky-Csupo was a weird company, and I mean that in a good way. Their shows stood out from others, and at least back then they could get very twisted. I was admittedly scared of the first Klasky-Csupo logo when I was young, due to its abrupt loud start and disjointed music.
The second logo also caught me off guard the first time I saw it, but I grew to tolerate it. It was there to stay for the remainder of my childhood, all anyone can do is learn to get along. And let's be fair, especially with Rugrats' end credits sometimes they can be creepy, whether it be that calliope, or whatever it is, playing in the background, or when they use one of the more dramatic music cues throughout it. I could also related to Stephen's experience with Rugrats, perhaps thanks to me watching later era episodes I assumed the series was aimed at very young children, then I saw the older episodes and I was set straight once and for all. Of course overtime the shock factor on the logo would wear off, I recall seeing some meme edits of the second KC logo when I was young and just getting into YouTube, here's the exact video I watched back then.
Anyway, back to Stephen, I love how over the top he acts here, it's a case where an extreme reaction works effectively, or helps prepare you for it. Funnily enough the way Stephen shows the logo here actually makes it more... tangible, for a lack of a better term. For instance, there were details I missed such as a hand laying down Splaat's mouth (Splaat being the name of the face)... and that's it. Now, when it comes to the number one of any comedic countdown, you need to have the right kind of finish. What is all of this building up to? Taking a picture of Splaat and setting it on fire. Of course this isn't played seriously, and it's funny how his antics cause a fire on his lawn, and then I just forget this was in response to a logo that scared him.
Closing Statements
Regarding the previous part, I know I was negative with the last video I saw. Along with addressing the worst possible ways of dealing with trolls, I was more or less just upset, upset over the fact that these and many other classic videos are gone. No longer on Stephen's channel, and any uploads that turn up would be taken down, whether by request or by force.
Stephen doesn't realize he is sitting on a goldmine in the best possible way, and this countdown is a compelling case to how important these videos are. A lot of people have been with the logo community for many years, and it's nice to have videos to go back to in order to remember the old days, keep a lasting fingerprint on certain chapters in logo history and show how far it has evolved.
I have more respect for the content than I do the person, he is definitively a lost media hoarder, preventing people from easily accessing his videos, and there is a demand to see them again. It's the logo enthusiast in me, the archivist in me, and the fact I learned the hard way why these videos are hard to find. Either he takes the corporate approach too seriously, or he has gone insane, who knows? Stephen, I get copyright infringement, but why stress over something that you don't even host anymore? It's kind scummy, so with that said, here's hoping some more great videos would be unveiled in the future, but until then, I have but four words to Stephen if he is still gung-ho on copyright striking re-uploads.
MAKE A DAMN ARCHIVE
You can take away the respect, but you can't take away the memories, and that's all I have to say. Thanks for reading.